375 mL Duo Pack

As a young brand, Angel’s Envy is constantly looking for new ways to increase their brand awareness. The goal with this “duo pack” was to introduce bourbon aficionados to Angel’s Envy’s secondary finished bourbon and rye. We did that by making the bottle size (and therefore the price) smaller and more accessible to a wider audience.

Angel’s Envy was in-between brand identities when this packaging project began, and the public was far more familiar with Angel’s Envy’s old brand visual identity. For that reason, I had to ensure that the old brand identity (as seen on the bourbon and rye bottles) and the new visual identity (as seen on the box) melded together perfectly.

These packs were made with paperboard and corrugated dividers/reinforcements. Behind the bottles is a gold metallic paperboard to help the bottles and the wings (on the back of the bottles) shine through. These packs can be found at Binny’s and many other liquor stores.

Packaging art direction: Esther Strausbaugh
Packaging design & renderings: Stranger & Stranger

China Market Gift Box

Angel’s Envy was preparing to launch in China when we got feedback from our Bacardi team in China. The Chinese market does not perceive a bourbon as having value unless it comes with a secondary box. Because Angel’s Envy’s flagship bourbon does not have a box, it was my task to create a box that would appeal to the market.

Angel’s Envy was in-between brand identities when this packaging project began, so (as like with Duo Pack) I had to ensure that the old brand identity (as seen on the bourbon bottle) and the new visual identity (as seen on the box) melded together perfectly.

PR Kit

Looking for an updated multipurpose PR kit, the Angel’s Envy distillery and events team reached out to me to create packaging. These kits were created with several types of inserts that could be changed out for various needs. Those needs might include: information about renting space for special events, welcoming new local businesses to the area, sending out Single Barrel sample kits to off-premise accounts, and more.

I worked tirelessly to ensure this packaging was not only beautiful, but also eco-conscious. This kit is made from paperboard with gold foil and an aqueous coating which allows the package to be recycled in a curbside bin.

Cocktail Courier

On the heels of the release of Angel’s Envy’s new “Port Syrup” recipe, Cocktail Courier reached out for the opportunity to create a custom kit to be sold on their website. This kid included Angel’s Envy’s signature “Henderson Cocktail”. I was tasked with creating the label for the packaging for this limited time kit. My design included a combination of Angel’s Envy’s linework, photography and typography.

Packaging: Esther Strausbaugh
Photography: Cocktail Courier

Bottle Your Own Experience

At the Angel’s Envy distillery there is a unique experience called “Bottle Your Own”. During this experience, guests have the opportunity to fill, label and box their own bottle of single barrel bourbon.

Along with a distillery expansion Angel’s Envy was looking for a refresh of the current Bottle Your Own experience, so I was tasked with creating the packaging used for the experience. The labels on the bottle were derived from Angel’s Envy’s other Single Barrel offering, but with a change of color palette. The box was a completely new element that was introduced to this experience and included a slot for a custom certificate and custom photo of each guest filling their very own Single Barrel bottle.

Packaging design: Esther Strausbaugh
Photography: Nathan Pedigo